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1/28/2009
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Why It's Time to Invest in Innovation
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BusinessWeek (January 26, 2009) - As we prepare for the next decade, the recession and financial crisis will play a major role in driving the innovation agenda. Most companies will cut research and development budgets. But this is actually the time to invest in sustainable innovation, as it is the only way we can get out of today's economic malaise. Companies must innovate to dominate in the next decade, according to Mark Atkins.
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