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April 3, 2008
| By Chuck Frey
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Driving Growth Through Innovation, 2nd edition
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Berrett-Koehler Publishers recently released an expanded and updated 2nd edition of one of my all-time favorite books on innovation strategy: Robert B. Tucker's excellent Driving Growth Through Innovation. It has been updated with new data and examples throughout, and a discussion of the emerging role of Chief Innovation Officer (CIO) has been added. In addition, the book now includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations. |
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