Learn creative ways to make innovation more profitable and sustainable in your organization
 A special offer for readers of InnovationTools.com: Get the electronic version of this new book at half price
A new book from the Center for Innovation, Excellence and Leadership (IXL Center) and the Hult International Business School, Greenovate! Companies Innovating to Create a More Sustainable World, athers over 50 stories and lessons learned about sustainability from the path-breaking efforts of leaders, companies, non-profit organizations and governments from around the world. These lessons demonstrate that there are innovative ways to make money AND make a difference. There is much you can learn about them, whether your organization is pursuing green innovation or not.
"This is an essential read for anyone interested in reading case studies about how businesses, from start-ups to multinationals, are innovating to better the environment while developing a difficult-to-replicate competitive advantage." - GreenHeart, Amazon.com review
Information-packed business cases help you brainstorm new possibilities and opportunities
Greenovate! contains an impressive collection of over 50 examples of greenovation that will inform and inspire you. The book follows a concise, eminently readable 2-page format that that captures the core lessons of these business cases in only a page or two. The story of each greenovation is captured on two pages:
The first page provides a concise overview by answering three questions: What is the innovation? Why is it sustainable? What has the result been?
 The second page chronicles in greater detail the Drivers, Barriers, and Enablers for the innovation; or, in other words, how did the innovation come about? This information is presented in an engaging chart form (below right), which enables you to quickly scan tthem for areas of interest. In addition, the impact on internal and external stakeholders is described. At the end, the case looks over the horizon to ask “What’s next?” for the organization and/or the innovation.
A wealth of diverse greenovations
The innovations featured in Greenovate! are surprisingly diverse, including:
- Using recycled plastics as building materials
- A bioremediating parts washing system
- Biodiversity for cosmetics
- Using shipping containers as shelters
- Standards for green building practices
- Plant-based plastics
- Zero waste, on-demand packing and moving
- Intelligent street lighting that dramatically reduces energy consumption
Please click on the links below for two free excerpts from this innovative book, which showcase its compact, actionable business case format:
A special offer for readers of InnovationTools.com
As readers of InnovationTools.com, you have a special opportunity to pick up the electronic version of Greenovate! as a PDF file) for half off of the book's cover price of US$39.95.
In other words, you can purchase this groundbreaking book for only US$19.95. You won't find this offer anywhere else, because it is one that I have negotiated on your behalf with the IXL Center.
Why should you invest in Greenovate?
- You can use the ideas and examples in this book to help you brainstorm sustainable products, services and strategies for your own firm
- You can use it to help convince your organization's leaders that they need to incorporate sustainable elements into their business strategy
- You can learn from the obstacles that these companies faced, and the innovative ways they overcame them.
Even if your company is not planning to implement a green innovation initiative, you will be inspired by the stories of these ground-breaking organizations and their unique, sustainable strategies. The overall lesson of this book is simple: They did it today, using existing resources and brainpower, and so can you! Click on the button below to invest today in Greenovate!
My ironclad guarantee
I'm so convinced that you'll benefit from this e-book that if you are unsatisfied with it within 8 weeks of purchase, I will refund your full purchase price - no questions asked! And you get to keep the e-book. In other words, there is no risk to you!
The first of a new series of innovation books
Greenovate! marks the beginning of the Beyond Eureka! series of books highlighting innovations that are leading the way across a range of themes. These books employ the power of Hult International Business School's MBA students to research and write promising business cases.
But the ideas for these cases must come from somewhere. And that's where you come in. Your incredible knowledge of innovations from around the world can help Hult and IXL Center to power these upcoming books. If you respond positively to this special offer on Greenovate!, InnovationTools.com will soon become a focal point for you to contribute ideas for business cases for upcoming books in the Beyond Eureka! series. These could be about your own company, or about promising ventures that you're aware of. In either case, you will be helping to grow global knowledge about innovation.
Sign up for future updates on this project
Want to be informed when future book titles are announced in the Beyond Eureka! book series, and when opportunities to submit innovation business cases will be offered? Sign up here:
|
