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6/2/2009
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Market-driving strategy: Game changing innovation
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Inquirer.net Blogs (May 26, 2009) - Earlier business strategy revolutions emphasized, sales, market and customer orientations. Now there is the market-driving market orientation, which Dr. Philip Kotler, the father of modern marketing, identifies as the fourth major market orientation. It focuses on playing a different game, of breaking the rules, rather than just being better.
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