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6/30/2009
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How to Measure Innovation
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Creativity and Innovation Blog (June 26, 2009) - In spite of years of effort, no one has been able to prove that increased spending on innovation activities actually increases innovation. For example, R+D spending doesn't correlate with any financial measure of company success. Neither does the number of patents granted to a company. But these are all measures of inputs to the innovation process. What we really need is a way to measure how good a firm is at transforming inputs into innovation outputs: successful new products and services. And for the first time, we now have such a study.
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