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7/16/2009
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How 'Go/No Go' Thinking Can Stop Innovation Dead in its Tracks
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Knowledge@Wharton (July 15, 2009) - In Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk, authors Alexander B. van Putten and Ian C. MacMillan offer a tool they call Opportunity Engineering (OE), which shows companies how to engineer the risk out of uncertain opportunities in order to pursue more high-payoff innovations. It provides a specific way of valuing opportunities, using proprietary software, that enables companies to plug in the parameters of a project and determine its potential quickly. In short, the authors say, OE helps inculcate a culture of innovation.
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