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 I recently received a copy of The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, the new book by David Silverstein, Philip Samuel and Neil DeCarlo. David's name should be a familiar one to readers of this website, because he serves on its Innovation Experts Panel. I am thoroughly impressed with what I've seen based on an initial skim of the book's contents.
What makes The Innovator's Toolkit unique is that it is not yet another prescriptive book on innovation strategy (i.e., "Do these 10 things and your company will be unstoppable."). Rather, it takes a very practical approach, providing readers with a collection of some of the best models and techniques for defining innovation opportunities, developing ideas for customer-focused breakthroughs, refining the design of your proposed new products and services, and evaluating products and processes prior to their formal launch. The book not only explains each technique, but also where and when it should be used.
The Innovator's Toolkit is liberally illustrated with charts and tables that you can utilize to enhance your own innovation efforts. In fact, many of them are available in PDF form for download from the book's website - very cool!
Even if you're just starting out in your organizational innovation efforts, you'll find this to be an accessible and extraordinarily helpful book. In short, The Innovator's Toolkit should be a mandatory addition to every innovator's bookshelf. You will refer to again and again as you formulate your organization's innovation strategy. |
