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InnovationLabs, an innovation consultancy, has published a new book called Permanent Innovation. Authored by partner Langdon Morris, this new book promises to teach executives how to develop an organizational culture that enables firms to produce innovation consistently over time.
This ability is the "holy grail" of innovation, which seems to elude most organizations. It's not too hard to be innovative for a few years. But given rapidly changing marketplace conditions, economic cycles, turnover at the top, relentless pressure from shareholders for improved quarterly results and other factors, it's devilishly hard to be consistently innovative for more than a few years. This book aims to change all that.
Permanent Innovation will be published in hardcover format later this year, but it is now available as a downloadable PDF.
The book's website provides a brief overview of its focus:
"The nature of competition today has now made innovation itself insufficient, because just having some ideas and bringing them to market does not assure the future. What you need instead is Permanent Innovation, the process of innovating continuously by developing an organizational culture that embraces innovation as a core value, practices innovation as a core methodology, and produces innovation as a consistent output. The goal of this book is to provide you with a complete overview of the essential strategies, principles, and practices of permanent innovation to help your company to become a permanent innovator, and perhaps even a leader."
I haven't had a chance to read much of this e-book, but it does look promising! |
